Tag Archives: Personality

The Orange and the Brand of You

A story which I heard about a few weeks back stuck with me and I have pondered on it on and off along with its implications in this past few weeks.

As the story goes, back in the day – in the late 19th to early 20th century, oranges grown by different Florida planters were sent up north by train to be sold. Obviously each planter wanted to reap a nice profit for all the labor and resources put into growing oranges. But with time it was discovered that since oranges are a very homogeneous product, customers did not really care who they bought oranges from.

Some planers made a decent profit while other made little and no predictability in regards to who got the most customers existed. To overcome this, planters began  packing their oranges in crates which had art on them. With time, a dehomogenizing effect began occurring and customers began buying more into the art rather than the oranges themselves. Thus, those with the best art tended to attract the most customers. Obviously, this set off competition among the orange sellers to see who could come up with the best art.

This story has a lot of lessons and implications when looked at from a branding perspective of how sellers vie for customer attention and loyalty. But on an individual human level,  lessons exist which can key in discovering our innate talents and abilities.

As humans- for the most part – after being socialized into an environment/society for a while our character attributes tend to move towards the norm of the environment.

The biggest take away from the orange story is that people must strive to stand out. People must strive to discover their unique gifts and talents which make them stand out and which are hard for others to replicate.

Even though many people tend to attach negative connotations to the idea, each individual is a brand. The most basic branding we have are our names.  But each individuals must go beyond that and work on the brand of themselves and cultivate those positive attributes and strengths which would make them stand out and be irreplacable.

Its in doing so that we will reach our true potential and serve others and society in the process. Just like the Florida orange planters who had hard times selling oranges, our individual breakthroughs might come by when we begin working on creating our distinct brands which are hard to copy.




Embrace Who You Are

Too often I come across people who say, they want to downplay some trait they have and project it less. This tendency is natural, its part of the urge to fit and an urge which different people have had to deal with at different times in life. Some have to deal with this more than others.

My reply is always the same. I tell them to accept who they are and take ownership of themselves. I then go on to say, they will never be able to please everyone and not everyone will understand them. But for those who understand them and appreciate who they are, they will command their respect and loyalty. Furthermore, I say that when people try and change how they act in front of others, they come off as what they are not and preoccupy themselves with every move they make and every word uttered.

Obviously, when I say people should accept who they are and not preoccupy themselves with what people say or think. I don’t mean if they act like fools, carry themselves around like fools, and have bad habits they are all good and should not try and change. Also, I don’t mean they need to go around with a confrontational attitude of “accept who I am or go to hell.” Can can be the most cordial and cool person who gets along with everyone without preoccupying yourself with what others think trying to turn yourself into what you are not.

At the end of the day, everyone is unique. Its up to everyone to discover exactly what makes themselves unique and their life calling. The starting point for this  is acting naturally and accepting who you are.  Too many people fail to realize this and live which don’t fell fulfilling and are not theirs.