Advice: Marketing and Advertising

In almost a year of running and growing a startup along with another business, I’ve learnt one lesson very fast. That lesson is about he centrality and importance of marketing and advertising to business success.

Its not like I never knew that about these concepts and their role in businesses, rather I never appreciated how much they can make or break business success. I never really knew how much of GDP goes to marketing and advertising. I also never knew the extent to which in many businesses a great deal of the jobs have to do with marketing and advertising and not just techy stuff.

But again when you think about it, products and services are nothing if they are not placed in front of those are to use them and knowledge of them does not exist.

A key piece of advice I will give anyone starting a business is the need for learning how all these systems work and how utilizing them wisely can determine success or failure.